creative leader, brand builder, and marketing specialist

intro

Hi, I’m Kate - a creative leader, brand builder and marketing specialist . I lead cross-functional teams to bring bold, effective ideas to life across digital, print, and everything in between. I’m all about combining creative vision with smart strategy and solid project management to make sure great ideas don’t just look good—they work.

At the heart of everything I do is a strong focus on the customer experience—making sure every touchpoint feels intentional, engaging, and aligned with what people actually need and want. I love collaborating, mentoring, and building an environment where creativity thrives. Whether I’m shaping a campaign, launching a new initiative, or helping a team member grow, I’m driven by work that connects, performs, and inspires.

skills

Curious what I bring to the table? Check out my skills.

expertise

team development & culture building

cross-functional team leadership

marketing & communications planning

event planning & launch strategy

brand strategy & visual identity

creative direction & concept development

retail initiation and strategy

website & app experience design

outreach program revamp & management

programs

Adobe Creative Suite

Constant Contact

CMS Platforms

HMTL / CSS

Microsoft Office Suite

Google Workspace

Google Analytics

Trello

awards

Addy Award for web design for two brand awareness campaigns

experience

North Carolina Turnpike Authority

deputy director of marketing & creative // 2023 – Present

HNTB, North Carolina Turnpike Authority

creative lead // 2018 – 2023

Blue Pack Marketing, Design Team

senior graphic designer // 2017-2018

Triad Retail Media, Walmart Grocery Vertical

senior graphic designer // 2014-2017

Indiana University of PA, Communications Office

graphic designer // 2013–2014

education

Bachelor of Fine Arts, Art Studio, Graphic Design

Minor in Art History

Indiana University of PA

May 2014

want to work together?

Drop me a message and I’ll get back to you as soon as possible.