creative leader, brand builder, and marketing specialist
intro
Hi, I’m Kate - a creative leader, brand builder and marketing specialist . I lead cross-functional teams to bring bold, effective ideas to life across digital, print, and everything in between. I’m all about combining creative vision with smart strategy and solid project management to make sure great ideas don’t just look good—they work.
At the heart of everything I do is a strong focus on the customer experience—making sure every touchpoint feels intentional, engaging, and aligned with what people actually need and want. I love collaborating, mentoring, and building an environment where creativity thrives. Whether I’m shaping a campaign, launching a new initiative, or helping a team member grow, I’m driven by work that connects, performs, and inspires.
skills
Curious what I bring to the table? Check out my skills.
expertise
team development & culture building
cross-functional team leadership
marketing & communications planning
event planning & launch strategy
brand strategy & visual identity
creative direction & concept development
retail initiation and strategy
website & app experience design
outreach program revamp & management
programs
Adobe Creative Suite
Constant Contact
CMS Platforms
HMTL / CSS
Microsoft Office Suite
Google Workspace
Google Analytics
Trello
awards
Addy Award for web design for two brand awareness campaigns
experience
North Carolina Turnpike Authority
deputy director of marketing & creative // 2023 – Present
HNTB, North Carolina Turnpike Authority
creative lead // 2018 – 2023
Blue Pack Marketing, Design Team
senior graphic designer // 2017-2018
Triad Retail Media, Walmart Grocery Vertical
senior graphic designer // 2014-2017
Indiana University of PA, Communications Office
graphic designer // 2013–2014
education
Bachelor of Fine Arts, Art Studio, Graphic Design
Minor in Art History
Indiana University of PA
May 2014
want to work together?
Drop me a message and I’ll get back to you as soon as possible.