communications, marketing & creative leader
I turn complex ideas into clear, engaging experiences that connect organizations with the people they serve.
With my experience across communications, marketing, customer engagement, digital experiences and creative direction, I bring a strategic and creative perspective to every project. My career started in design, but my work has grown far beyond the finished product — into shaping strategy, leading teams, solving problems, and finding better ways to connect with audiences.
I’m especially interested in the space where strategy, creativity and people come together.
strategy with a creative point of view
Good communication starts with understanding the bigger picture — the audience, the goal, the challenge and what needs to happen next.
I bring together strategic thinking, customer insights and creative problem-solving to develop work that is purposeful, approachable and built to make an impact.
Strategy
Communications & marketing strategy, audience insights, campaign planning and organizational initiatives.
Leadership
Team development, cross-functional collaboration, project leadership and building a culture where people can do their best work.
Customer Experience
Digital experiences, customer communications, outreach and finding new ways to make services easier to access and understand.
Creative Direction
Brand strategy, visual storytelling, content development and creating cohesive experiences across channels.
expertise
team development & culture building
cross-functional team leadership
marketing & communications planning
event planning & launch strategy
brand strategy & visual identity
creative direction & concept development
retail initiation and strategy
website & app experience design
outreach program revamp & management
programs
Adobe Creative Suite
Constant Contact
CMS Platforms
HMTL / CSS
Microsoft Office Suite
Google Workspace
Google Analytics
Trello
awards
Addy Award for web design for two brand awareness campaigns
experience
North Carolina Turnpike Authority
deputy director of marketing & creative // 2023 – Present
HNTB, North Carolina Turnpike Authority
creative lead // 2018 – 2023
Blue Pack Marketing, Design Team
senior graphic designer // 2017-2018
Triad Retail Media, Walmart Grocery Vertical
senior graphic designer // 2014-2017
Indiana University of PA, Communications Office
graphic designer // 2013–2014
education
Bachelor of Fine Arts, Art Studio, Graphic Design
Minor in Art History
Indiana University of PA
May 2014
let’s connect
Whether you're looking for a strategic communications leader, a creative problem-solver or someone who can bring people and ideas together, I'd love to hear from you.